The thought of an own textile collection developed slowly in my mind, starting year 2005 while working on trend analysis on sustainability for companies such as Marimekko and Ikea Finland. The more I knew the more the guilty I felt about my previous work in the field of fashion and design. Six years of my designer career, while living in Hong Kong, I had put into designing kashmir and silk products, during a time (late 80’s and early 90’s) when there was no knowledge on the ethicality or ecologi..
For us Finns, design comes almost as a second nature. Kindergartens and schools have furniture from Artek and Iittala tableware is a common household item. In the Helsinki airport design can be holistically experienced for example in the form of birdsong in the sanitary areas. On the contrary, design can be consumed in the form of service in digital space.MarkkuWilenius , visionar and professor of Future studies in Turku University Business Schoo..